Tuesday, 6th September, 2016 - 16:31
iPhone 7 last minute claims and rumours ahead of its big release on the 7th September...
The most anticipated day for phone fanatics across the globe is almost here and we are as anxious and excited as you are. The pressure has never been so high for tech giants Apple as they are due to follow up from Samsung’s recent success from their latest flagship devices the Galaxy S7 and Galaxy S7 Edge – not to mention the hot topic at the moment; the delayed or exploding Galaxy Note 7…
On a brighter note Samsung moved to the top of the pile in rankings this year with a very healthy first quarter – going up 5.7 percentage points in market share compared to Q1 last year. However by launching the Galaxy S7 and Galaxy S7 Edge earlier than competing flagships has helped sales but TrendForce expects Samsung Sales to continue going up.
Main rival Apple haven’t shared the same success they are usually accustom too, experiencing a marked decline in their markets – going down 6.5 percentage points compared to the same period last year (Note that this quarter before the iPhone SE). This means that Apple only sold half as many smartphones as Samsung this quarter. The iPhone SE is expected to prop up Q2 sales until the iPhone 7 arrives. With added pressure from Samsung, we are hoping Apple pulls through with a flagship device that really wows the consumer just as Samsung did with the Galaxy S7 and Galaxy S7 Edge. However Apple have a different agenda as recent rumours and leaks suggest some very controversial ideas that could either push consumers towards Samsung/Android phones or win them over with state of the art technology and clever gimmicks, I guess time will tell…
Since the previous blog we posted on 'What to expect from the iPhone 7' in early August we have a few more talking points. New iPhone 7 details have emerged just days before Apple's big event in San Francisco on September 7.
Most Recent Claims/Rumours:
Camera: Apple is clearly stepping up its photography capabilities in the face of growing competition from the likes of Samsung, Sony and Huawei. The iPhone 7 will include one very useful feature for photo fanatics - it will have four LED flash lights, up from two in the iPhone 6s . Furthermore, two of these LEDs will be in cool colours, and two in warm colours, and Apple is also expected to add an ambient light sensor to the iPhone 7. The iPhone 7 Plus camera will feature two 12-megapixel lenses - one wide angle, and one telephoto. The new design is expected to offer optical zoom and light field camera applications.
Platform/Chipset: The iPhone 7 will boast a next-generation A10 processor that could be as fast as 2.4GHz - a dramatic increase over the existing A9 chip.
Features: It will also be waterproof to a depth of one metre for up to 30 minutes - a rating known as IPX7, which is the same as the Apple Watch. To accommodate this waterproofing, it will have a redesigned pressure-sensitive click-less Home button that will provide haptic feedback to mimic a clicking sensation when the button is pressed.
Storage: The iPhone 7 will come in 32GB, 128GB, and 256GB storage options, eliminating both the 16GB and 64GB tiers.
Colours: and will come in five colours - silver, gold, rose gold, dark black and "piano black". The glossy piano black variant could be limited in availability, so Apple is expected to focus on large-storage models for that shade.
Confirmed: Apple will remove the 3.5mm headphone jack. The iPhone 7 will reportedly ship with both Lightning EarPods and a Lightning-to-headphone adapter in the box. iPhone 7 to ship with wireless 'AirPod' earphones - as headphone jack looks certain for the axe. The change has supposedly be made to make space for a second speaker with an audio amplifier.
Cost: We are expected to see prices for the iPhone 7 to remain static. The smallest storage size is set to increase to 32GB for same cost. The iPhone cost rarely changes from year to year, and price rumours suggest just that. This suggests the iPhone 7 price will be around £539, but most surprisingly you’ll get more for your money as you'll apparently get 32GB of storage rather than 16GB. At the top end it will be more expensive than the £699 iPhone 6S 128GB, but you'll apparently get 256GB of storage.
Physical design: We are all hoping Apple rethinks the design of its newest release as past models have been criticized for lack of initiative and change – as seen with the iPhone 6/6s and 5s/5SE generations. It's too early to know what angle Apple will go for, but it's likely to be thinner than ever: removing the headphone jack would be one way to help achieve this, forcing music fans to use wireless Bluetooth headphones, or headphones that connect via the Lightning port, or an adaptor. The 'no headphone jack' rumour is starting to gather momentum, with multiple 'confirmations' via multiple supply chain sources, and supported by leaked photos. Other design tweaks could include a flush camera and the removal of the antenna bars. Overall for Apple fans it isn’t looking great as we were expecting big design changes for the iPhone 7, but all rumours and leaks suggest it might be very similar outside of a few tweaks here and there.
Battery life: We can expect the iPhone 7 to be a little better than in the iPhone 6s and 6s Plus in regards to battery life, but Apple have previously voiced that they don’t consider a higher battery life to be worth significant sacrifices in other areas (we suspect that, if they're honest, most smartphone buyers would agree) and Apple's larger-screen iPhones have decent batteries already. You can always buy the lovely new battery pack case...
A pressure-sensitive home button
Improved cameras (dual on plus/pro models)